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"A Roaring Reinvention" By Vivian Wagner - Entrepreneur Magazine. April 2011
For Kathy Tolleson, motorcycles are an empowering symbol of freedom and adventure.
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"Women find strength at self-defense class" By Will Hobson - News Journal. March 2011
"When you fight, you need to fight to kill," she said.
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"Women bikes show their spending power" By Marilyn Stemp - Orlando Sentinel. June 2010
Women riders aren't the sideshow anymore. During the recession, the buying power of female bikers is fueling sales and helping to keep bike builders and manufacturers in business.
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"ROAR WildKaT Customized to Size" By Pamela Collins - Women Riders Now. Feb 2011
You know the drill. You see the motorcycle, you love its looks—it’s the bike of your dreams. Then you throw a leg over, and it’s just not right. The seat is too high, the pegs are too far forward, the handlebars too wide. Sure, you could change those items, adding even more money to the motorcycle’s price and leaving you with dust-gathering spare parts. If only, like Goldilocks, you could find the motorcycle that fits just right…
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"Five Minutes with Kathy Tolleson of Roar Motorcycles" By Marilyn Stemp - Iron Works Blog. June 2010
Though petite Kathy Tolleson had been riding for decades, she frequently met too many women who lacked the confidence to try riding their own motorcycle. So she set out to solve that problem by developing a concept that alters a bike’s stance and handling to provide the security and assurance women needed to get behind the bars.
She’s been putting that concept in practice at her shop, Roar Motorcycles in Daytona Beach, for three years now. We caught up with her there for a quick chat.
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"ROAR.... A Lioness Makes Her Mark" By Ms. Mag. Man, Kristin Gracy - Southern Biker Magazine. January 2010
Riding all day to Daytona Biketoberfest 2009, I had an agenda for three days to get info, pictures, interviews, get to events and dabble into one of the best bike weeks ever forged. I hit the high lights the first day in beautiful Daytona Beach, Florida and had to notice a crowd gathered at ROAR Motorcycles so I rode over, parked and went to see what all the fuss was about.
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"ROAR Motorcycles Built by Women for Women" Business and Technology Briefs - Daytona Beach News-Journal. March 19, 2009
DAYTONA BEACH -- Initial reaction to ROAR Motorcycles for Women, 897 Bellevue Ave., new WildKaT bike has been good with 26 reservations made on its unveiling day during Bike Week, the company announced this week.
"Women have taken notice of this truly unique product," ROAR president Kathy Tolleson said in a news release. "They've been waiting for it and we can't wait to start production."
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"ROAR Motorcycles Built by Women for Women" by Brian Harley - Motorcycle USA. March 10, 2009
Two years of blood, sweat, and tears came to fruition Saturday for one ambitious lady and her crew as ROAR Motorcycles unveiled the first production motorcycle “designed by women exclusively for women.”
Kathy Tolleson, CEO of Daytona Beach’s ROAR Motorcycles, received a rousing ovation when she rolled around the corner on the pearl white and Daytona blue WildKaT. At five-foot-tall, Tolleson looked large-than-life in the saddle on the prototype motorcycle that has been her passion for the last two years.
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"Motorcycles for Women?" by Clayton Park - Fredrick News Post. November 23, 2008
I know the numbers of lady riders are ever increasing which, taken alone, is a fact that makes me proud. However, when you consider that there is also a motorcycle company that caters strictly to the female rider, I am bursting with pride.
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"National Exposure" by Clayton Park - Volusia / Flagler Business Report. October 13, 2008
Daytona entrepreneur to appear on "Martha Stewart Show".
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"Daytona woman carves business niche for female bikers" by Audrey Parente - Daytona Beach News Journal. October 20, 2008
DAYTONA BEACH -- Buying a comfortable motorcycle isn't easy if you're a 5-foot tall woman. Most motorcycles are manufactured for men.
But a petite pastor, Kathleen Steele Tolleson of Daytona Beach, has created Roar Motorcycles for Women -- catering strictly to female riders. From diamond-tufted seats and matching saddlebags to custom colors and artwork on lowered and modified bikes, Roar's showroom is crowded with specialty creations for this growing segment of motorcycle buyers.
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ROAR on Orlando Sentinel's Website - Biketoberfest 2008
"A Motorcycle Shop Created for Women" by Genevieve Schmitt - Women Riders Now. June 15, 2008
Imagine walking into a motorcycle shop where the bikes parked in the showroom are designed for women, all the clothing, gear and accessories are for women only, and the shop is set up intuitively to the way a woman thinks and shops. Sound like a dream store? Well, this place actually exists, and it couldn't be in a more ideal location -- Daytona Beach, Florida.
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"Pastor changing biker image" by Scott Wyland, staff writer - Daytona Beach News-Journal. October 20, 2007
It revs a manly growl, and the brown flames emblazoned across the teal gas tank fit in with the gaudy hordes of motorcycles that cruise through the city during biker fests.
But this machine has a feminine side that's as hidden as a tomboy's makeup kit.
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"Wooing Women at Biketoberfest" as seen on Central Florida News 13
...Some women complain that motorcycles are made for men, and are turning to places that customize bikes for them, like a shop in Daytona Beach called Roar.
Gary Lyons, a designer who modifies the bikes, said they go beyond simply giving it a paint job.
"They’re taking a new bike and painting it pink,” said Lyons. “Well that's precisely what we're not doing. What we're about is taking and completely modifying the entire bike so that it fits a lady.
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"Women are changing the face of motorcycle riding" by Julie Koerber with Photography by Phil Bell
The days of women taking a back seat on two wheels may be coming to a screeching halt. Gone is the stereotypical image of a true motorcyclist - no more leather clad, tattoo-covered men. Now, professional women, even grandmothers, are sliding into the front seat and taking over the handlebars of their own motorcycles.
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